Case Study 1: LOYALTY PROGRAM - Solterbeck
Background: Solterbeck is one of Australia’s leading performance
improvement companies.
Issue: Solterbeck wished to further differentiate their offering in the
highly competitive Loyalty and Rewards marketplace. Meanwhile, clients were looking for
progressive rewards suppliers who offered more meaningful, sustainable and charitable
options.
Solution: Through a partnership with the Karma Currency Foundation,
Solterbeck now offers their client’s access to the Largest Charitable Gift Registry
in the Southern Hemisphere.
Outcome: Since June 2009, Solterbeck has won new business along with
facilitating over $35,000 charitable donations per annum.
Click here
for more information.
Case Study 2: IN MEMORIAL DONATIONS - Tobin Brothers
Background: Tobin Brothers is the largest independently owned funeral
provider in Victoria.
Issue: Since 1934 Tobin Brothers have been accepting donations in lieu of
flowers for funerals. Yet Tobin Brothers wondered if there was a more accountable, secure
and simple means to donate online through their website.
Solution: Working together with Tobin Brothers, the Karma Foundation built
a web portal which now allows the bereaved to donate in lieu of flowers online 24/7, leave a
message of condolence and receive a tax deductible receipt.
Outcome: Since launching in March 2010 over $30,000 in secure donations
have been made online to over a dozen charities. Traffic to the website has increased as
has customer engagement and loyalty.
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for more information.
Case Study 3: REWARDS AND RECOGINITION - Metlink
Background: Metlink is the face of public transport in Melbourne. A
partnership of Melbourne’s train, tram and bus operators, Metlink provides customers
with a ‘one-stop-shop’ for information about services, fares and ticketing.
Issue: As part of their Karma Fare Evasion Campaign, Metlink were
looking for a positive way to reward commuters for buying and stamping their
tickets.
Solution: Metlink issued over $18,000 worth of Charity Gift Vouchers
to travellers to then pass onto their charity of choice. Over 900 $5 vouchers and
500 $10 vouchers were issues plus five lucky commuters received $500 Charity Gift
Vouchers.
Outcome: Commuters donated towards over 100 different charitable
projects helping to educate kids, protect rainforests, supply blankets for the
homeless and more. Metlink also received thousands of dollars worth of positive
press in MX, The Age and The Australian.
Click
here
to view an MX newspaper article clipping.
Case Study 4: ADDING VALUE - Hampering Around
Background: Hampering Around We are one of Australia's leading providers
of gift hampers.
Issue: Hampering Around were looking to differentiate themselves in the
highly competitive world of hampers.
Solution: Add a range of Charity Gift Hampers with $5 and $10 of Karma.
Outcome: Hampering Around has picked up new business and has found
industries like Real Estate Agents are particularly drawn to this new and empowering and
social responsible offering.
Click here
for more information.
