At the start of Movember guys register with a clean shaven face and then have the remainder of the month to grow their moustache and raise as much money and awareness about male health issues as possible. Movember culminates at the end of the month with Gala Partés in each state.
While growing a Mo is left to the guys, Mo Sistas (ladies that support their guys) form an important part of Movember, by recruiting Mo Bros, helping to raise funds and attending the Gala Partés.
Why the Mos and parties? Because men lack awareness about health issues they face, have a "she'll be right" attitude and are reluctant to see a doctor for regular medical checks.
The aim of Movember is to change these attitudes, make male health fun by putting the Mo back on the face of fashion and in the process raise some serious funds for men's health.